Long Beach, N.Y. – October 20, 2014 – Wind River Financial, a leading provider of electronic payment services, has partnered with Planet Payment, Inc. (NASDAQ:PLPM), a leading provider of international and multi-currency payment processing services, to offer Shop in Your Currency, Planet Payment’s multi-currency solution for e-tailers, to its portfolio of online merchants.
Shop in Your Currency allows online merchants to expand into foreign markets more effectively, by offering their international customers the ability to view pricing and pay in their own currency. According to eMarketer, global eCommerce sales are expected to hit $1.5 trillion this year. For the first time, Asia-Pacific consumers are expected to spend more on ecommerce purchases than online shoppers in North America. Ecommerce sales in Japan, Mexico, Brazil, India, Italy and Canada are also anticipated to drive future eCommerce sales worldwide, making the expansion into new regions with globally customized pricing crucial for e-tailers in the US.1
Delivered through the convenience of a single U.S. merchant account, Shop in Your Currency lets online merchants sell in their customers’ currencies, while continuing to be paid in US Dollars – receiving funding on the same schedule as they do today. A merchant can price the same item in over 60 currencies, including Euros, Japanese Yen, Mexican Pesos, Euros or Canadian Dollars, allowing e-tailers to maximize their global reach.
“We are excited to form this partnership with Planet Payment to bring our online merchants Shop in Your Currency,” says Dan DeBraal, Business Service Consultant at Wind River Financial. “When entering new markets, it is crucial to cater to your target audience. Shop in Your Currency lets our online merchants’ do just that, by providing them with the tools to create an enhanced shopping experience for their international customers.”
“Planet Payment is eager to partner with a prominent payment services provider like Wind River Financial,” said Drew Soinski, Managing Director of the Americas. “As global eCommerce sales continue to rise, we believe it is imperative for merchants in the US to broaden their reach. Shop in Your Currency allows them to expand in the right way, by offering customized pricing that international customers will appreciate.”
About Wind River Financial
Founded in 1999 by brothers-in-law Mark Courchane and Matt Uselman, Wind River Financial is a family business providing payment acceptance and processing solutions to businesses here in Wisconsin and around the country.
Wind River Financial is more than a payment processing provider; we are an advocate for your business.
We provide unparalleled customer service “After the Handshake”. We teach you how to save money, from achieving the best qualification rates to avoiding chargebacks. We offer data security compliance expertise to help protect you from breach and financial risk. We keep you informed about the industry changes that impact your business. And like you, we value transparency, responsiveness and extraordinary customer service.
About Planet Payment
Planet Payment is a leading provider of international payment processing and multi-currency processing services. We provide our services in more than 20 countries and territories across the Asia Pacific region, the Americas, the Middle East, Africa and Europe, primarily through our 70 acquiring bank and processor customers. Our point-of-sale and e-commerce services help merchants sell more goods and services to consumers, and together with our ATM services are integrated within the payment card transaction flow enabling our acquiring customers, their merchants and consumers to shop, pay, transact and reconcile payment transactions in multiple currencies, geographies and channels.
Planet Payment is headquartered in New York and has offices in Atlanta, Beijing, Bermuda, Delaware, Dubai, Dublin, London, Hong Kong, Mexico City, Shanghai and Singapore. Visit www.planetpayment.com for more information about the Company and its services.
Contact: Jill Raftery
Wind River Financial, Inc.
Contact: Dan DeBraal
Telephone: 608 243-3264